Employee Advocacy is a great tactic to reach your customers, but it requires the proper content strategy. Learn how from this presentation by Casey Hall at the GaggleAmp Amplify conference.

This is a presentation I delivered in New York for the Hootsuite "Future of Social" event. I provide an overview into measuring social activity against business goals, and provide some suggestions for using Employee Advocacy, as well as Executive and Influencer Activation to improve your social media results.