About Lumberjack Social
Casey Hall - President
Casey helps companies use digital channels to connect directly with their customers and prospects. Right now, the greatest opportunities for brands is to leverage and empower their people in social media.
Casey has developed and deployed highly successful employee advocacy programs. These include thousands of employees around the world across a variety of industries. This success was the product establishing a solid foundation of trainings, policies and best practices. We have seen excellent ROI in demand generation, brand building, and increased reach.
Casey works directly with executives to build their online authority and influence.Through a deliberative process of profile optimization, social media engagement and editorial planning, we are able to produce measurable results.
Casey has created and managed global corporate social media strategy, and implemented effective governance and oversight programs to ensure that those strategies were effective and sufficiently supported. This includes leading the Thomson Reuters Global Social Media Task Force.
For global, heavily-matrixed companies the proper selection and management of a social media technology can be the key to getting everyone on the same page. He successfully implements enterprise technology software solutions through requirements gathering, RFI, RFP, selection, negotiation, implementation, AP, and ongoing support.
Casey is a regular conference speaker and panelist at events including Social Media marketing World, Adobe Summit, Social Shake Up, Digital Summit, SocialMedia.Org, Incite Summit and many others.
He began this career as an attorney and enjoys log-rolling, martial arts, curling, and mountain biking. He lives in Minneapolis with his genius wife, two sons, and two dogs.
Bob Moulton - Vice president
Bob brings over two decades of strategic leadership in engagement, account, strategy, planning, marketing, and advertising. This experience allows Bob to bring a unique perspective to any project.
His philosophy is driven by the following principles:
1. Advertising must connect with consumers one on one. Reaching them with personalized information about your brand and its offerings, at any time, and through their preferred channels is of top importance.
2. Brand authenticity can be reinforced via social media pathways. Consumer-generated content creates genuine and essential connections that help to build and maintain your brand.
Complex digital marketing, social strategy development, and cross-functional execution.
VERTICAL FOCUS AREAS
Multi-category experience with software, automotive, B2B, health care, and entertainment companies.
In his personal life, Bob plays bass, tours, and records with the Detroit rock band, Jeremy Porter & The Tucos. He lives in Ypsilanti, MI, with his wife, Erin, and their labradoodles, Willow and Bowie.